This was a project worked on within a group focussing on corporate identification and my main role was to put forward our logo and necessary icons used throughout our brand.
We chose to create a new futuristic product based on the word 'mouth'. We decided to create a flavour changing tooth accessory, which allows you to taste your cravings at the tap of a screen.
We created a brand guide booklet and A3 poster, packaging, how to leaflet, mouthwash, tooth accessory (BYTE), floss, business card, letterhead and a bag to hold it all.
The name BYTE came from the motion of biting down as well as the technical term taken from 'megabyte'. This led us to create a logo influenced by a circuit board which would be hidden inside our product, making it work and connecting this to our app.
The colours we chose were based on the NHS food chart. As found from our research, consumers would like to taste sweet treats the most so pink became our main focusing colour to represent sweet. BYTE is a high market, slick, sophisticated product with a splash of fun.